The Influence of Corporate Social Responsibility on Consumer Behavior

Authors

  • Kevin O'Donnell Institute of Information Systems, University College Dublin, Ireland Author
  • Fiona Byrne Department of Computer Science, University of Edinburgh, United Kingdom Author

Abstract

This study examines the influence of corporate social responsibility (CSR) initiatives on consumer purchasing decisions. By conducting surveys and analyzing consumer sentiment, the research identifies that consumers are increasingly drawn to brands that demonstrate a commitment to social and environmental responsibility. The findings suggest that effective CSR strategies can enhance brand loyalty and drive sales.

Downloads

Published

2025-09-14

Issue

Vol. 10 No. 2 (2025)

Section

Articles