A Conceptual Model For The Relationship Between Digital Marketing And Customer Attraction

Abstract

The rapid growth of digital technology has transformed the way businesses engage with their customers. Digital marketing has become an essential tool for companies to attract and retain customers, but there is still a lack of understanding regarding the underlying mechanisms of this relationship. This paper proposes a conceptual model that highlights the key components of the relationship between digital marketing and customer attraction. The model is grounded in the literature on digital marketing, customer attraction, and relationship marketing. It includes three main components: communication , participation and learning. The model suggests that digital marketing channels influence customer attraction through their ability to communicate a clear and compelling value proposition to customers. The value proposition, in turn, influences customer engagement, which is a critical driver of customer loyalty. The model provides a comprehensive framework for understanding the relationship between digital marketing and customer attraction, and can be used by practitioners to guide their digital marketing strategies.